Wingstop DJ Awards House of Flavour

AFRO HOUSE DJ OF THE YEAR · PARTNERED BY WINGSTOP

Vote for your
favourite
Afro House DJ

Register once at wingstop.djawards.com, vote in every category, and five UK entrants are flown to Ibiza for the awards. One of them presents the award on stage.

wingstop.djawards.comVote now

PART ONE

Wingstop in the mix with the DJ Awards

Wingstop partners Afro House DJ of the Year and drives the vote across the whole awards. Five people who register and vote are flown out. One presents the award.

Category sponsorship · 2026

PART TWO

House of Flavour DJ Competition

Launched from our stage on the night. A UK-wide search for the next Black Coffee, judged by five years of category winners, decided in Ibiza the following April.

The search · Oct 2026 to Apr 2027

PART THREE

Again, with a year of proof behind it

The category renews, the competition runs a second time on the back of a winner people can name, and the whole thing becomes an annual fixture Wingstop owns.

Category sponsorship · 2027 onwards

Part one · category sponsorship 2026

01

Wingstop in the mix with the DJ Awards.

Wingstop partners Afro House DJ of the Year and puts its weight behind the vote — email, database, social and point of sale across a hundred restaurants. The vote is the data capture. Registration is the only gate.

THEY DO

Drive the vote

Email the database, post it, and run it at point of sale in every restaurant. Traffic lands on a co-branded portal.

WE DO

Run the category

Afro House DJ of the Year, decided by public vote and the Grand Jury, with Wingstop top and tailing the moment.

CUSTOMERS GET

Flown to Ibiza

Five UK entrants and their guests come to the awards. Flights, room and entry, on us. One presents the award on stage.

WINGSTOP GETS

A verdict, not a logo

The one thing a restaurant estate cannot build for itself, plus opted-in registrations at source.

The category	Partner of Afro House DJ of the Year, top and tail on the category moment.
The stage	One of your competition winners presents the award and meets the winner. A Wingstop representative can present instead.
The table	One table of ten to attend the awards — five winners and their guests.
The rooms	Five rooms for two nights at MiM Ibiza, Meliá Hotels International.
The announcement	The House of Flavour DJ Competition is launched from our stage that night.
The frame	Branding across the category moment, the step and repeat and the broadcast.

The creative — Wingstop in the mix with the DJ Awards

Wingstop DJ Awards social post — Feed post 1080×1080 · vote drive

Wingstop DJ Awards bus shelter — Digital 6-sheet · night-time street

DJ Awards vote social post — Story format · DJ Awards side of the lockup

All executions are indicative and not approved by the sponsor. Imagery is generated for the pitch: the people shown are not real DJs and the packaging is not Wingstop’s production artwork. Final creative uses Wingstop’s own product photography and approved logo files.

Part one · where the vote happens

The voting portal.

Wingstop emails its database, posts it, and runs it at point of sale in a hundred restaurants. The vote happens here — a co-branded page in a Wingstop environment, so the brand is present at the moment of engagement and the data is captured at source. Registration is the only gate, and it covers the vote, the entry and the opt-in in one step.

wingstop.djawards.com

Wingstop × DJ Awards 2026 Vote now

Vote in the DJ Awards 2026

Pick one nominee in as many categories as you like. Afro House DJ of the Year is partnered by Wingstop. Every completed vote from a UK resident enters the draw for a trip to Ibiza for the awards — flights, room and entry, on us.

Afro — partnered by Wingstop

Black CoffeeDBN GogoFrancis MercierKitty AmorMajor League DJzShimzaThemba

House

Dennis CruzGorgon CityJames HypeKerri ChandlerSam DivineSeth TroxlerTSHA

Breakthrough

Ahmed SpinsANOTRDesireeDom DollaJosh BakerMAU PMestiza

Cast my vote

Indicative — shown with the 2026 categories and nominees

Vote now

Part two · the search

02

The House of Flavour DJ Competition.

Launched from our stage on the night of the awards. A UK-wide search for the next Black Coffee, run through the restaurants and decided in Ibiza the following April. Wingstop already runs House of Flavour in Paris, Milan, Dallas and Toronto. It has never come to the UK, and no edition has ever ended in a result.

01

Enter

Fifteen minutes

Entrants upload a fifteen-minute mix through the official DJ Awards website. Open across the UK and Ireland.

02

Screen

Judged by the winners

A jury made up of the last five years of Afro House category winners picks the twenty-five best submissions.

03

Listen

On the app

The twenty-five go live on the DJ Awards music streaming app. Wingstop drives its network, customers and followers to download, listen and vote.

04

Learn

The masterclass

The best five attend a masterclass in the UK with the reigning category winner, Kitty Amor.

05

Win

Ibiza, opening season

Black Coffee selects the winner, who warms up for him at the opening of his Ibiza season, 2027.

←···

Live

Now listening

House of Flavour

⏮ ⏭

Vote for DJ Yusif

Mix 07 · Afro House · 15:00

Vote now

The Wingstop DJ Awards app

Twenty-five mixes,
one tap to vote.

The shortlist lives in the app. Every play, every vote and every download is a first-party record, and Wingstop drives all three through its own channels rather than buying the audience twice.

The app is where the competition stops being a poster and becomes something a customer opens on a Tuesday night in January. That is the part that carries the campaign through the quietest quarter of their year.

Indicative — app design shown in Wingstop colourway

When	What happens
7 Oct 2026	Award presented. The House of Flavour DJ Competition is announced from the stage. Entries open.
30 Nov 2026	Entries close. Screening runs through December, clear of Christmas trading.
Dec 2026	The jury of past category winners picks the twenty-five.
7 Jan 2027	The twenty-five go live on the app. Public voting opens.
7 Feb 2027	Voting closes.
14 Feb 2027	The five finalists are announced.
14 Mar 2027	Masterclass in the UK with the reigning category winner.
Apr 2027	The winner opens the season in Ibiza.

What Wingstop already has

100RestaurantsOpen late, in the towns where the next one is currently playing to fifty people.

70%+Digital ordersWhich is why the order confirmation is the placement that decides this.

25Mixes on the appEvery play, every vote and every download is a first-party record.

What it should return — modelled, not promised

£2–4Per acquired recordAgainst a typical £15–40 for an opted-in UK name. This is the procurement argument, and procurement is a shorter route to yes than marketing.

6Months of owned contentEntries, shortlist, masterclass and final. One signature, a campaign that runs from October to April with news in every month of it.

25×Artist followings in playEvery shortlisted DJ brings their own audience to a Wingstop-branded page. Earned, not bought.

Forecasts are modelled from our own performance and Wingstop’s published digital mix. They are estimates, not commitments, and they move with the size of the database push. We will rebuild them against your actual list size before anything is signed.

The one ask that decides it

The prompt in the order confirmation. Over seventy per cent of Wingstop’s business is digital, so that email is the highest-frequency owned media it has, and it lands on somebody who has just bought food at eleven at night. One placement, worth more than the rest of the estate combined. Everything here works without it. It works far harder with it.

Part three · category sponsorship 2027 onwards

03

Then repeat for 2027.

Year one buys a category and an announcement. Year two buys the same category with a year of proof behind it — a DJ the audience voted for, a masterclass everybody saw, and a set in Ibiza that happened. The competition reopens on the night. That is the point at which this stops being a sponsorship and starts being a fixture.

What year two adds

A named winner to launch the next search with
A returning audience already registered and opted in
A second cohort of twenty-five artists and their followings
The first UK House of Flavour with a result attached to it
An owned annual moment instead of a rented one

How it is structured

An escalator, not a single number — year one lower, rising with agreed metrics
An option on year two at a pre-agreed price, with an expiry date
First refusal on Ireland and Poland as the estate grows
Payment — 50% on signature, balance before the event

The deal

What Wingstop gets, and what Wingstop does.

What Wingstop gets

Afro House DJ of the Year — one partner in the category
The award presented by one of your own winners
A table of ten and five rooms for two nights at MiM Ibiza
Five customers flown out — flights, room and entry, on us
House of Flavour, UK — launched from our stage
The whole search — jury, portal, app, judging, masterclass and the verdict
An option on year two at a pre-agreed price

What Wingstop does

Email and database — the vote pushed to the full list
The order confirmation — the placement that decides this
In-restaurant point of sale across a hundred sites
Social support across their own channels
Drives app downloads for the twenty-five mixes
Restaurant openings as venues for finalist sets
Drives the vote across every category, not only its own

Open items

Fee to be confirmed. Talent, venues, dates and the use of the House of Flavour name are to be confirmed unless separately signed. Entries must use original or cleared recordings, and the entry terms need legal review before anything goes live. All Wingstop and Lemon Pepper figures are as published and checked on 4 August 2026.

Afro House Partner · a decision is needed by Wed 7 October 2026

One category. One hundred venues. One verdict.

The date is real because the competition is launched from our stage that night. Signed before 7 October and it goes out on the biggest platform we have. Signed after it, and it waits a year.

Contact Us Who is the DJ Awards? Wingstop Deck

Wingstopin the mix withthe DJ Awards

Vote for yourfavouriteAfro House DJ