Wingstop emails its database, posts it, and puts it on the point of sale in a hundred restaurants. The vote happens here — a co-branded page in a Wingstop environment, so the brand is present at the moment of engagement and the data is captured at source. One gate: register once, vote in every category, and every UK entrant goes into the draw for a trip to Ibiza.
Pick one nominee in as many categories as you like. Afro House DJ of the Year is partnered by Wingstop. Every completed vote from a UK resident enters the draw for a trip to Ibiza for the awards — flights, room and entry, on us.
An indicative mock-up using the 2025 categories and nominees to show the shape of the page. The 2026 categories and nominee list are announced alongside the partnership in mid August. Selections shown are illustrative only.
To everyone who has flown Wingstop. Not a segment, not a test cell — the whole base, asked to do something enjoyable that takes ninety seconds.
Wingstop branding at the top of the page, DJ Awards credibility underneath it. The vote is the data capture, and consent is taken at the point of entry.
Every completed UK vote enters the lottery for the right to buy a £19.99 place. Everyone else gets the broadcast link and the archive merchandise.
One hundred restaurants, open when the clubs shut, in the towns where the next Afro House DJ is currently playing to fifty people. Wingstop drives the vote across every category and owns one. The estate becomes the media buy, and the verdict at the end of it is the thing no other brand in the category can hand anybody.
Voting opens on 17 August. The campaign only works if the partnership is announced alongside it, so there is no float left in the calendar.